:root{
  --red:#D93A3F;
  --red-dark:#B82E33;
  --blush:#FBEDEC;
  --bg:#FFFFFF;
  --bg-2:#FAF8F6;
  --ink:#27292A;
  --muted:#6B6F72;
  --line:#E6E3E0;
  --good:#1E8E5A;
  --ok:#C77A12;
  --font:'Barlow',system-ui,-apple-system,sans-serif;
  --radius:16px;
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
body{font-family:var(--font);background:var(--bg);color:var(--ink);line-height:1.6;font-size:18px;-webkit-font-smoothing:antialiased}
img{max-width:100%;height:auto;display:block}
a{color:inherit}
a:focus-visible,button:focus-visible,input:focus-visible,summary:focus-visible{outline:2px solid var(--red);outline-offset:3px}
::selection{background:var(--red);color:#fff}

.wrap{max-width:1140px;margin:0 auto;padding:0 24px}
.narrow{max-width:760px}
.center{text-align:center}
section{padding:96px 0}
.alt{background:var(--bg-2)}
.tint{background:var(--blush)}

h1,h2,h3{font-weight:800;text-transform:uppercase;line-height:1.02;letter-spacing:-.005em}
h1{font-size:clamp(40px,6.2vw,76px)}
h2{font-size:clamp(32px,4.4vw,52px);margin-bottom:16px}
h3{font-size:22px;letter-spacing:.01em}
.eyebrow{display:inline-block;font-size:14px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--red);margin-bottom:14px}
.lead{font-size:20px;color:var(--muted);max-width:56ch}
.center .lead{margin-left:auto;margin-right:auto}
.sr-only{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
.ph{background:var(--blush);outline:1.5px dashed var(--red);outline-offset:2px;padding:0 4px;border-radius:2px}

/* buttons */
.btn{display:inline-block;font-family:var(--font);font-size:15px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;text-decoration:none;padding:17px 34px;border:2px solid var(--red);border-radius:999px;background:var(--red);color:#fff;cursor:pointer;transition:background .2s,border-color .2s,transform .15s}
.btn:hover{background:var(--red-dark);border-color:var(--red-dark);transform:translateY(-1px)}
.btn-outline{background:transparent;color:var(--ink);border-color:var(--line)}
.btn-outline:hover{background:transparent;border-color:var(--ink)}
.btn-sm{padding:10px 20px;font-size:13px}
.btn-light{background:#fff;color:var(--red);border-color:#fff}
.btn-light:hover{background:var(--blush);border-color:var(--blush)}
.text-link{font-weight:600;color:var(--red);text-decoration:none}
.text-link:hover{text-decoration:underline}

/* announcement bar */
.bar{background:var(--ink);color:#fff;font-size:15px;text-align:center;padding:10px 16px}
.bar a{text-decoration:none}
.bar a:hover span:last-child{text-decoration:underline}
.bar .tag{background:var(--red);font-size:12px;font-weight:700;letter-spacing:.1em;padding:3px 10px;border-radius:999px;margin-right:10px}

/* nav */
nav{position:sticky;top:0;z-index:50;background:rgba(255,255,255,.94);backdrop-filter:blur(10px);border-bottom:1px solid var(--line)}
.nav-in{display:flex;align-items:center;justify-content:space-between;height:68px}
.logo{font-weight:800;font-size:19px;letter-spacing:.06em;text-transform:uppercase;text-decoration:none;white-space:nowrap}
.logo span{color:var(--red)}
.nav-links{display:flex;align-items:center;gap:30px}
.nav-links a:not(.btn){font-size:16px;font-weight:500;color:var(--muted);text-decoration:none}
.nav-links a:not(.btn):hover{color:var(--ink)}

/* hero */
.hero{padding:88px 0 96px;text-align:center}
.hero-grid{display:grid;grid-template-columns:1fr;align-items:center}
.hero-side{display:none}
.hero-side img{width:100%;border-radius:var(--radius);object-fit:cover}
.hero-side figcaption{font-size:13px;color:var(--muted);margin-top:10px;line-height:1.4}
@media (min-width:1100px){
  .hero-grid{grid-template-columns:210px 1fr 210px;gap:32px}
  .hero-side{display:block}
  .hero-side.left img{aspect-ratio:1;transform:rotate(-3deg)}
  .hero-side.right img{aspect-ratio:3/4;object-position:70% 30%;transform:rotate(3deg)}
  .hero .who{display:none}
}
.who{display:inline-flex;align-items:center;gap:12px;font-size:15px;color:var(--muted);margin-bottom:28px}
.who img{width:48px;height:48px;border-radius:50%}
.who b{color:var(--ink);font-weight:600}
.hero h1{max-width:15ch;margin:0 auto 24px}
.hero h1 em{font-style:normal;color:var(--red)}
.hero .lead{margin:0 auto 36px;max-width:46ch}
.hero-cta{display:flex;flex-direction:column;align-items:center;gap:18px}

/* stats strip */
.stats{border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding:40px 0}
.stats-grid{display:grid;grid-template-columns:repeat(4,1fr)}
.stat{padding:4px 28px;border-left:2px solid var(--red)}
.stat b{display:block;font-size:40px;font-weight:800;line-height:1.1}
.stat span{font-size:13px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:var(--muted)}

/* featured offer */
.feature{display:grid;grid-template-columns:1.3fr .7fr;gap:48px;align-items:center;background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:48px}
.feature p{color:var(--muted);margin-bottom:28px;max-width:48ch}
.badge{display:inline-block;background:var(--red);color:#fff;font-size:12px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;padding:4px 12px;border-radius:999px;margin-bottom:16px}
.badge-soft{background:var(--blush);color:var(--red)}

/* score gauge */
.gauge{--p:0;--c:var(--red);width:200px;height:200px;border-radius:50%;background:conic-gradient(var(--c) calc(var(--p)*1%),var(--line) 0);display:grid;place-items:center;margin:0 auto}
.gauge-in{width:164px;height:164px;border-radius:50%;background:#fff;display:grid;place-items:center;text-align:center}
.gauge-in b{display:block;font-size:56px;font-weight:800;line-height:1}
.gauge-in span{font-size:12px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--muted)}

/* offers grid */
.offers{display:grid;grid-template-columns:repeat(4,1fr);gap:20px;margin-top:48px}
.offer{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:28px 24px;display:flex;flex-direction:column}
.offer .badge{align-self:flex-start}
.offer h3{margin-bottom:10px}
.offer p{font-size:16px;color:var(--muted);margin-bottom:18px}
.offer ul{list-style:none;margin-bottom:24px;flex:1}
.offer li{font-size:15px;padding:8px 0;border-top:1px solid var(--line)}
.offer li::before{content:"+";color:var(--red);font-weight:800;margin-right:10px}
.offer .btn{text-align:center}

/* brands row */
.brands{padding:56px 0;border-bottom:1px solid var(--line)}
.brands p{font-size:13px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);text-align:center;margin-bottom:22px}
.brand-row{display:flex;justify-content:center;flex-wrap:wrap;gap:20px 56px}
.brand-row{align-items:center}
.brand-row img{height:40px;width:auto;filter:grayscale(1) brightness(0);opacity:.55;transition:opacity .2s}
.brand-row img:hover{opacity:.85}
.brand-row img.logo-thin{height:22px}
.logo-lockup{display:inline-flex;align-items:center;gap:10px;font-size:26px;font-weight:700;letter-spacing:-.01em;color:#000;opacity:.55}
.brand-row .logo-lockup img{height:26px;opacity:1}
.press{display:flex;justify-content:center;flex-wrap:wrap;gap:8px 22px;margin-top:28px;font-size:15px;color:var(--muted)}
.press a{font-weight:600;color:var(--ink);text-decoration:none;border-bottom:1px solid var(--line)}
.press a:hover{color:var(--red);border-color:var(--red)}
.source{display:block;font-size:13px;color:var(--muted);margin-top:14px}
.source a{color:inherit}

/* case study */
.case{display:grid;grid-template-columns:1fr 1fr;gap:56px;align-items:center}
.case-metrics{display:grid;gap:16px}
.metric{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:22px 24px}
.metric b{display:block;font-size:34px;font-weight:800;line-height:1.15}
.metric span{font-size:15px;color:var(--muted)}
.checks{list-style:none;margin-top:22px}
.checks li{padding:6px 0}
.checks li::before{content:"✓";color:var(--red);font-weight:800;margin-right:12px}

/* steps */
.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:48px;text-align:left}
.step{border-top:3px solid var(--red);padding-top:20px}
.step b{font-size:14px;font-weight:700;letter-spacing:.12em;color:var(--red)}
.step h3{margin:8px 0 8px}
.step p{font-size:16px;color:var(--muted)}

/* FAQ */
.faq{margin-top:40px;border-top:1px solid var(--line);text-align:left}
.faq details{border-bottom:1px solid var(--line)}
.faq summary{list-style:none;cursor:pointer;display:flex;justify-content:space-between;gap:20px;padding:22px 0;font-size:19px;font-weight:600}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";color:var(--red);font-size:26px;font-weight:500;line-height:1}
.faq details[open] summary::after{content:"–"}
.faq details p{color:var(--muted);padding:0 0 22px;max-width:64ch}

/* about */
.about{display:grid;grid-template-columns:.8fr 1.2fr;gap:56px;align-items:center}
.about figure img{width:100%;height:auto;border-radius:var(--radius)}
.about figcaption{font-size:14px;color:var(--muted);margin-top:10px}
.about p{color:var(--muted);margin-bottom:16px}
.about p strong{color:var(--ink)}

/* final CTA */
.cta{text-align:center}
.cta .lead{margin:0 auto 32px}

/* footer */
footer{background:var(--ink);color:#C9CBCC;padding:48px 0;font-size:15px}
.foot{display:flex;justify-content:space-between;align-items:center;flex-wrap:wrap;gap:20px}
.foot .logo{color:#fff}
.foot-links{display:flex;flex-wrap:wrap;gap:24px}
.foot-links a{text-decoration:none}
.foot-links a:hover{color:#fff}

/* speed checker */
.checker{display:flex;max-width:620px;margin:0 auto;border:2px solid var(--ink);border-radius:999px;background:#fff;padding:5px}
.checker input{flex:1;min-width:0;border:0;padding:12px 20px;font-family:var(--font);font-size:18px;color:var(--ink);background:transparent}
.checker input:focus{outline:none}
.checker:focus-within{border-color:var(--red)}
.checker .btn{border:0;white-space:nowrap}
.checker .btn:disabled{opacity:.6;cursor:wait}
.fine{font-size:14px;color:var(--muted);margin-top:14px}
.status{margin-top:28px;font-size:17px;color:var(--muted);min-height:1.6em}
.status.err{color:var(--red);font-weight:500}

.results{display:none;margin-top:56px;text-align:left}
.results.show{display:block}
.res-top{display:grid;grid-template-columns:auto 1fr;gap:48px;align-items:center;background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:40px}
.res-top h3{margin-bottom:8px}
.res-top p{color:var(--muted)}
.res-url{font-size:15px;color:var(--muted);word-break:break-all;margin-bottom:6px}
.vitals{display:grid;grid-template-columns:repeat(5,1fr);gap:12px;margin-top:16px}
.vital{background:#fff;border:1px solid var(--line);border-top:4px solid var(--line);border-radius:12px;padding:18px 16px}
.vital.good{border-top-color:var(--good)}
.vital.ok{border-top-color:var(--ok)}
.vital.poor{border-top-color:var(--red)}
.vital b{display:block;font-size:26px;font-weight:800;line-height:1.2}
.vital span{display:block;font-size:13px;font-weight:700;letter-spacing:.06em;text-transform:uppercase}
.vital small{display:block;font-size:14px;color:var(--muted);margin-top:4px;line-height:1.4}
.field{margin-top:16px;background:#fff;border:1px solid var(--line);border-radius:12px;padding:20px 24px;font-size:16px;color:var(--muted)}
.field b{color:var(--ink)}
.money{margin-top:16px;display:grid;grid-template-columns:1fr 1fr;gap:32px;align-items:center;background:var(--ink);color:#fff;border-radius:var(--radius);padding:40px}
.money label{display:block;font-size:13px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:#C9CBCC;margin-bottom:10px}
.money-input{display:flex;align-items:center;border:1px solid #55585A;border-radius:999px;background:#1E2021;padding:0 8px}
.money-input span{padding:0 0 0 16px;font-size:22px;color:#C9CBCC}
.money-input input{flex:1;min-width:0;border:0;background:transparent;color:#fff;font-family:var(--font);font-size:22px;font-weight:600;padding:14px 12px}
.money-input input:focus{outline:none}
.money .loss b{display:block;font-size:clamp(34px,4.6vw,52px);font-weight:800;line-height:1.05;color:#FF8A8D}
.money .loss span{color:#C9CBCC;font-size:16px}
.money .note{grid-column:1/-1;font-size:13px;color:#9A9D9F;border-top:1px solid #3A3D3E;padding-top:16px}
.res-cta{margin-top:32px;display:flex;flex-wrap:wrap;gap:14px;justify-content:center}

/* stat cards */
.cards3{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:48px;text-align:left}
.card{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:32px 28px}
.card b{display:block;font-size:56px;font-weight:800;line-height:1;color:var(--red);margin-bottom:12px}
.card p{font-size:17px}
.card cite{display:block;font-style:normal;font-size:13px;color:var(--muted);margin-top:14px}

/* fix list */
.fixes{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-top:48px;text-align:left}
.fix{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:28px 24px}
.fix .num{font-size:14px;font-weight:700;letter-spacing:.12em;color:var(--red)}
.fix h3{font-size:19px;margin-bottom:8px}
.fix p{font-size:16px;color:var(--muted)}

/* sprint offer */
.sprint{display:grid;grid-template-columns:1.2fr .8fr;gap:0;border:2px solid var(--ink);border-radius:var(--radius);overflow:hidden;background:#fff;text-align:left}
.sprint-main{padding:44px}
.sprint-side{background:var(--bg-2);border-left:1px solid var(--line);padding:44px;display:flex;flex-direction:column;justify-content:center;gap:22px}
.sprint-side .price{font-size:44px;font-weight:800;line-height:1}
.sprint-side small{display:block;font-size:13px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--muted);margin-bottom:6px}
.guarantee{border-left:3px solid var(--red);padding-left:16px;font-size:16px}

/* growth audit page */
.pulse{display:inline-block;width:9px;height:9px;border-radius:50%;background:var(--red);margin-right:10px;vertical-align:1px;animation:pulse 2s infinite}
@keyframes pulse{0%{box-shadow:0 0 0 0 rgba(217,58,63,.5)}70%{box-shadow:0 0 0 8px rgba(217,58,63,0)}100%{box-shadow:0 0 0 0 rgba(217,58,63,0)}}
.scarce{font-size:16px;color:var(--muted);margin-top:22px}
.scarce b{color:var(--ink)}
.split{display:grid;grid-template-columns:1fr 1fr;gap:56px;align-items:center;text-align:left}
.rows{border-top:1px solid var(--line)}
.row{display:flex;justify-content:space-between;align-items:baseline;gap:16px;padding:16px 0;border-bottom:1px solid var(--line)}
.row span:last-child{font-size:15px;color:var(--red);font-weight:600;white-space:nowrap}
.calc{background:var(--ink);color:#fff;border-radius:var(--radius);padding:36px}
.calc .tag{font-size:13px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:#C9CBCC;margin-bottom:24px}
.calc label{display:block;font-size:16px;color:#C9CBCC;margin-bottom:10px}
.calc label strong{color:#fff}
.calc input[type=range]{width:100%;accent-color:var(--red);margin-bottom:26px}
.calc-out{border-top:1px solid #3A3D3E;padding-top:22px}
.calc-out .note{font-size:15px;color:#9A9D9F}
.calc-out .big{font-size:clamp(38px,4.6vw,54px);font-weight:800;line-height:1.05;color:#FF8A8D;margin:6px 0}
.calc-out .big small{font-size:.4em;color:#C9CBCC;font-weight:600}
.calc-out .per{font-size:19px;font-weight:600}
.stack{background:#fff;border:2px solid var(--ink);border-radius:var(--radius);padding:32px}
.stack h3{font-size:19px;margin-bottom:4px}
.stack .sub{font-size:14px;color:var(--muted);margin-bottom:18px}
.stack-item{display:flex;justify-content:space-between;align-items:baseline;gap:16px;padding:12px 0;border-top:1px solid var(--line)}
.stack-item b{display:block;font-weight:600}
.stack-item small{display:block;font-size:14px;color:var(--muted)}
.stack-item > span{color:var(--muted);white-space:nowrap}
.stack-total{border-top:2px solid var(--ink);margin-top:6px;padding-top:16px;display:flex;justify-content:space-between;align-items:baseline}
.stack-total s{color:var(--muted)}
.stack-pay{display:flex;justify-content:space-between;align-items:baseline;margin:6px 0 22px}
.stack-pay b{font-size:40px;font-weight:800;color:var(--red);line-height:1}
.stack .btn{display:block;text-align:center}
.examples{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:48px;text-align:left}
.example{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:28px 24px;display:flex;flex-direction:column;gap:14px}
.example .who-tag{font-size:13px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--muted)}
.example .before{font-size:16px;color:var(--muted)}
.example .stat{border:0;border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding:16px 0}
.example .stat b{display:block;font-size:36px;font-weight:800;line-height:1.1;color:var(--red)}
.example .stat span{font-size:14px;color:var(--muted);letter-spacing:0;text-transform:none;font-weight:400}
.example .after{font-size:16px;font-weight:500}
.mini-stats{display:flex;flex-wrap:wrap;gap:32px;margin:8px 0 24px}
.mini-stats b{display:block;font-size:30px;font-weight:800;line-height:1.1}
.mini-stats span{font-size:13px;font-weight:600;letter-spacing:.08em;text-transform:uppercase;color:var(--muted)}
.promise{background:var(--red);color:#fff;border-radius:24px;padding:clamp(40px,6vw,72px);text-align:center}
.promise .eyebrow{color:rgba(255,255,255,.85)}
.promise h2{max-width:22ch;margin:0 auto;font-size:clamp(26px,3.4vw,40px);line-height:1.12}

@media (max-width:960px){
  .offers{grid-template-columns:repeat(2,1fr)}
  .vitals{grid-template-columns:repeat(3,1fr)}
  .fixes{grid-template-columns:repeat(2,1fr)}
}
@media (max-width:820px){
  section{padding:72px 0}
  .nav-links a:not(.btn){display:none}
  .stats-grid{grid-template-columns:repeat(2,1fr);gap:28px 0}
  .feature,.case,.about,.sprint,.money,.res-top,.split{grid-template-columns:1fr}
  .examples{grid-template-columns:1fr}
  .about figure{max-width:420px}
  .feature{padding:32px 24px;gap:32px}
  .res-top{padding:28px 24px;gap:28px;text-align:center}
  .steps,.cards3{grid-template-columns:1fr}
  .sprint-side{border-left:0;border-top:1px solid var(--line)}
  .sprint-main,.sprint-side{padding:32px 24px}
  .money{padding:28px 24px}
}
@media (max-width:560px){
  body{font-size:17px}
  .hero{padding:64px 0 72px}
  .offers,.fixes{grid-template-columns:1fr}
  .vitals{grid-template-columns:repeat(2,1fr)}
  .stat{padding:4px 18px}
  .stat b{font-size:32px}
  .checker{flex-direction:column;border-radius:24px;gap:6px}
  .checker input{text-align:center}
  .checker .btn{width:100%}
  .calc,.stack{padding:26px 22px}
  .logo{font-size:16px}
  .bar{font-size:14px}
}
@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  .btn:hover{transform:none}
  .pulse{animation:none}
}